For a brand that’s been around since 1885, Dr Pepper is still one-of-a-kind. So when we discovered that artists, athletes, and influencers were professing their love for Pepper online, we wanted to showcase their one-of-a-kind stories.
We created /1 Productions to document and celebrate a year’s worth of unique, self-proclaimed "Peppers.” For every personality we featured, we gave away custom Dr Pepper merch, ranging from a Justin Tucker/Dr Pepper football jersey to a Mike Mo+Girl/Dr Pepper skateboard.